Social Media Planning for Primary Care
Make your primary care social media a strategy, not a sideline
Effective social media planning is the difference between you ‘doing’ social media and doing social media with impact. Navigate today’s social media minefield as a primary care team with plain-speaking, honest advice and information from Primary Care Comms Clinic.
Primary care social media planning, advice and content you can trust for your patients
Just like primary care, social media platforms like Facebook, Instagram and TikTok are constantly evolving to meet the changing needs of their users. With advertising revenues at stake, your healthcare social media posts are up against epic fail videos, viral memes and cute kittens.
Will your content make the cut and get into your patients’ newsfeeds where you want it to be? Will it be tumbleweeds? Good social media strategy and honest advice from Primary Care Comms Clinic can help.
How we help primary care teams with social media strategy
Ultimately, there’s a lot out of your control when it comes to social media. Social media algorithms determine what each of us sees in our newsfeeds. but with our strategic social media strategy and support, we can help you to:
- Traverse the complex social media territory and make sure you’re actually benefitting from communicating there through a full social media review.
- Maximise your productivity by creating a social media plan for you that gets attention from patients, encourages meaningful engagement and fosters the right types of conversations around your medical and healthcare content.
- Stay safe and maintain a safe digital online environment for your team and other patients interacting with your social media channels through 1-2-1 social media training and proper channel setup.
Do we “do” social media for healthcare teams you ask?
Yes as part of our primary care communications support service or Content Booster service but only if it’s the right choice for you and your patients.
Your healthcare social media strategy should always harmonise with your wider communications strategies so you can maintain a consistent message across all communication channels and get the “biggest bang for your buck” when reaching different groups and audiences.
Social media as a communications channel isn’t mandatory. Just because the practice down the road is using it shouldn’t be your reason for doing it. Good social media strategy and planning will help you find good reasons and stick to them, making everything easier as a result.
Pricing for healthcare social media planning
Every primary care team has slightly different needs, so it’s best to get in touch for a price.
You’ve got enough to contend with each day without guesswork or getting stuck with your social media strategy or content. So leave it to us instead!
From 1-2-1 training to planning all your social media posts for the next three months, our team at Primary Care Comms Clinic only offers affordable, reliable, honest advice and information for your social media strategy needs.
